Good feedback and high Detailed Seller Ratings (DSRs) have always been important for a successful business on eBay.
However, eBay increasingly evaluates sellers based on buyer feedbeek and DSRs, thus making good buyer feedback more important than ever.
With the introduction of the “Top-Rated Seller” (TRS) status, DSRs are now the decisive criterion in order to sell successfully on eBay.
The benefits of the TRS-status are mission critical:
Higher ranked listings on eBay search queries and the use of the option “featured first”, which displays items at the top of search results pages.
The problem with DSRs:
Especially unhappy buyers use the feedback system to vent their anger, while satisfied customers often do not leave feedback or do not put much thought into the consequences and importance of their feedback rating.
So if you are a seller and you are already doing everything right, how can you improve your DSRs?
Large German Powersellers have been using a so-called “DSR insert” for years, which is placed in the product dispatch with the product purchased on eBay. This insert is used to point out the importance of positive feedback for an eBay seller, explain the DSR system and motivate satisfied buyers to leave feedback for an eBay transaction. In addition, buyers are asked to contact the seller if they are unhappy before leaving feedback.
Experienced Power Sellers have been using this “trick” for some time and the DSR insert is known to work.
However, these DSR inserts are oftentimes simple black & white print-outs or copies and are often perceived by buyers as invoices and are therefore not effective.
In order to help eBay PowerSeller, PackVERTISE is now offering the following DSR insert to all PowerSeller!
This service is free for all PackVERTISE partners.
Our tests in Germany, where PackVERTISE has been offering this insert for more than a year, shows that this insert works!
The high-quality insert is perceived very positive by buyers and has helped many PowerSeller to improve their feedback ratings and gain the sought-after TRS status.
Professionally designed, this is an eye-catching insert which a buyer will notice and read.
On the back, the buyer receives an attractive offer from an advertising partner.
For the first test we are happy to announce a cooperation with www.myphotobook.co.uk, offering a free photobook for all buyers of PackVERTISE-partners sending out the DSR-insert.
The DSR-insert is available to order for all PackVERTISE-partners starting today.
To view a high resolution image of the DSR insert, please click here.
